The power of change

Experiential communication

Fundación Vicente Ferrer

septiembre 5, 2012

Jana Martinez -- Graphic Design & Concept Development Miquel Caballé -- Engineering

Concept Development Exhibit Design Truck production

A portable awareness campaign conceived to travel every week all over Spain, and harvest new associates for the NGO’s development programs. It was conceived as a mobile exhibit built into an “indian” truck, that can be unfolded into a colorful loom, symbol of weaving relationships. The truck contains a mobile exhibition about the reality of women living in rural areas of Southern India.

The whole structure is assembled and disassembled in less than 3 hours, yet keeping a high standard of appeal and complexity. All media is responsive and hands-on: panels, pictures and iPads deliver an up-lifting and amusing experience in the street.