TRAM

Pop-up exhibit

A pop-up installation to engage new travellers

Tram wanted to reach new potential travellers by showing how smart, comfortable and convenient is this means of transport.
Our proposal was to create an exhibit as a full-scale model of the Tram, placing it in shopping malls near its route. 

The exhibit counts with Kinect lenses, Unity powered interactives, 3D motion graphics and powerful films, all custom made.

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